5 Things You Should Test Before Cyber Monday
- December 2, 2013
Cyber Monday is a marketing term, created by marketers to persuade the people to shop from the internet shopping stores. Cyber Monday comes just after the thanksgiving Thursday, followed by the Black Friday. The day is coined by the eRetailers to aware the people about the benefits of the online shopping and influence them to shop online. Many people after the window shopping on Thursday go to the websites to buy their favorite items online.
Online Spending on Cyber Mondays has been following an increasing trend since the year 2005. According to the reports of comScore, online spending followed an increasing trend in 2006, jumped to 25% on cyber Monday and touched the $887 million mark. In 2007, online spending followed the same pattern of the last year and further accelerated up to 21%. Consequently, in the year 2012, it crossed the $1,465 million mark.
It is important to get your web application tested from all perspectives to get ready for cyber Monday. As zillions of people are surfing on the online shopping stores to search and purchase their favorite items, your website should be functioning perfectly so that no sale opportunity gets wasted. If an e-commerce site is making $100,000 per day, a 1 second page delay can cost you $2.5 million in lost sales every year. Following testing must be conducted to ensure the quick response time, enhanced website performance and positive shopping experience.
- Load Testing
- Stress Testing
- Functional Testing
- Usability Testing
- Security Testing
Since Cyber Monday is all about cyber shopping, so web applications should be well prepared and tested for expected load created by visitors. Load testing certifies that website has the capacity to handle the load of a particular amount of people surfing on the website. For example, if your website is designed for the traffic of 1000 people, load testing verifies can your website handles 1000 people load?
Stress testing is important for the same reasons as load testing. It helps you understand the upper limits of capacity of your system. This kind of testing is done to determine if the system will perform sufficiently if the current load goes well above the expected maximum.
Thanksgiving, Black Friday, Christmas and all other such events actually mean new products, new offers, new posters, new discounts, new rates and lot more. It is critical to do functional testing before making things live to ensure that everything is in
Thanksgiving, Black Friday, Christmas and all other such events actually mean new products, new offers, new posters, new discounts, new rates and lot more. It is critical to do functional testing before making things live to ensure that everything is in right order after the constant changes and updates.
Cyber Monday is the day, when you can have your site visited by many occasional internet users. To attract those users and to make them stay longer on your site it is important to have a user friendly interface. In this regard, usability testing can help you assess and identify various factors like complex design, poor navigation etc. that affect user experience and ultimately your sales.
Cyber Monday is not the day just for customers but hackers/attackers as well. Security of your application should be really beefed up as per standards to handle any attacks. Application should be able to filter out fake & fraudulent credit cards, phishing, wrong identities, fake IP addresses etc. Security testing is very important to ensure that your web application is ready to handle all such attacks/frauds.