Usability Testing generally includes testing user interface (UI) and user experience (UX). One is about testing your Graphical User Interface and how it looks & behaves, while the other focuses on user experience and user behavior.
Why Do Usability Testing?
Every app developer should consider usability testing in order to see user reactions and possible areas of improvement before the application is rolled out to users. As they say, First impression is the last; a ruined user experience creates a bad repute and simply kills the VIRALITY factor. Your chances of achieving success nose dive even before you start executing your marketing strategy.
How We Can Help?
At Kualitatem, the process starts with a test plan, A/B testing considerations, participant / tester recruitment as per their profiles, test execution, reporting and assessments.
We conduct Usability Testing to identify user response in the following four areas:
Our usability tests help determine:
- Successful completion of tasks
- Time duration of the tasks completed
- Satisfaction level against the application usage
- Performance and quality of the results achieved
- Anomalies, suggestions and improvements noted
Partner with Kualitatem for your Usability Testing needs. Save on after sales support, create a stronger brand image, and improve user acceptance.