The digital revolution has transformed consumer behaviors. We tune in radios on cell phones, read on tablets and watch TV on laptops. 39.5% of users in the US, 32.2% of users in Europe and 57.6% of users in Japan use mobile devices to get news and information.
The digital space now presents a huge opportunity to engage customers in multiple ways. Hence, media and entertainment agencies are constantly developing new ways to involve customers, build brand loyalty and multiply profits. With all this they are also struggling with shrinking budgets, demands for seamless application performance and shorter timeframes to market products.
So with all these pressures surrounding the business world how does a digital agency ensure that they are delivering the best value to their client? Here is how:
- Provide high quality user experience across multiple web and mobile platforms
- Support for varying user loads
- Create a consistent experience across web and mobile
- Know how to deal with real time connectivity issues
- Make time for testing security
Engage Kualitatem to be your testing partner and create world class apps through a unified dev and testing process.
The role of strategy:
Testing entertainment and media apps requires the right mix of testing techniques and a well thought out strategy. The right mix of testing types will gauge how robust user-friendly your apps are. Remember that the best test strategy balances the tradeoffs between cost, quality, and time-to-market.
Have you designed your strategy yet? Let us help you …