(The article was originally published in Favorite Website Awards website (www.fwa.com), an industry recognized award program and inspirational portal. FWA is the most visited website award program in the history of the internet, with over 140 million site visits as of July 2011)
User experience in interactive and digital media is no different than a customer experience gained by actually visiting an outlet. Similarly, a dysfunctional and complicated web/mobile experience makes the potential customer to stop using a service just like a confusing physical outlet would let a customer walk out of it.
In the past few years, with massive explosion of web and mobile devices, companies have started shifting their marketing budgets from traditional media to digital media – creating a new paradigm to reach out to their audience. This has enabled brands to focus their various campaigns around specific geo & demographics while pushing the frontiers of marketing and brand recognition. This rapid growth has resulted in information being available at ‘one-click’. As this is a great way to engage your intended consumers, it also opens up another critical aspect of customer satisfaction: User Experience.
Khurram Javed Mir, Co-Founder & CMO at Kualitatem, shares his experience about the three widely spread myths regarding QA and testing in the Digital Media Industry.